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More than two decades ago, an adventurous young woman relocated from New Zealand to Australia, seeking to embrace its vast beauty and forge a livelihood. Starting in Sydney and venturing into the heart of the outback, particularly Coober Pedy, Felicity's passion for tourism and creative service flourished. Over her decade-long stint in the outback, she identified a niche for high-quality boutique Australian souvenirs, igniting her entrepreneurial spirit.

Beyond her business endeavors, Felicity is a seasoned chef who values authenticity, life's richness, and the pursuit of personal flow. Now based in Adelaide, she balances her roles as a mother to five children with her dedication to crafting meaningful products that promote wellbeing.

Life's ebbs and flows inspired part of her collection, dedicated to fostering gratitude. "I am grateful for the inspiration to create these gifts for you. I hope they spark joy."

Central to her philosophy is the belief in an active, fulfilling life, finding silver linings in every situation. Felicity's brand, SBC, celebrates Australia's spirit through souvenirs featuring Aussie sayings, outback themes, and vintage flora and fauna emblazoned on tea towels, stationary, keyrings, and pins.

SBC takes pride in offering quality products that encourage adventure and enrich unique lifestyles. Sustainability is paramount, with a commitment to biodegradable packaging and the use of recycled materials wherever feasible. Emphasizing local support, products are designed in South Australia, with manufacturing sourced locally whenever possible.

Reflecting on her experiences in Coober Pedy, Felicity cherishes memories of the Kanku-Breakaways reserve, the mesmerizing night skies, and breathtaking sunsets. Her passion for encouraging others to explore and create lasting memories shines through her brand's ethos.


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